conceptual artist max siedentopf directs and photographs gucci’s new campaigns

The GG in Blue

Navigating by the portfolio of conceptual artist Max Siedentopf implies using a lifeless fish as the cursor, slanted to make its protruding mouth the pointer. At very first, questioning why a fish would be decided on as the cursor may well dawn, but just one may perhaps shortly comprehend it could relate to the new marketing campaign Siedentopf directed for Gucci.

The fish pores and skin repeats in rows, all gray and monotonous, working in a singular defeat. The same motif visits Gucci’s The GG in Blue, the place the House’s monogram canvas shows repetition and a timeless blend of blue and beige, originally from the ‘70s, and seems in a new marketing campaign by Siedentopf.

As the director, concept guardian, and photographer of the marketing campaign, Siedentopf positions his subjects not to choose the highlight of the photos, but to enhance Gucci’s monogram, even making overlapping imagery that, at times, will make the topics type portion of the uniformed Gucci style and design.

pictures by Max Siedentopf and Gucci

The new Gucci strategies

The designs stand with Gucci’s handbag, sit on the bed with the purse, recline on the typical-wanting auto with the luggage on hand, try to eat a slice of cake, and pour tea in a cup, all whilst the monogram of Gucci envelops them with its record and the contact of Siedentopf’s direction wraps close to the output.

In the focused marketing campaign, the electricity of the GG motif in blue arrives at the forefront. Echoing how Innovative Director Alessandro Michele has spotlighted the archival coloring from the ‘70s throughout luggage and sneakers in the Like Parade collection, the right away recognizable pattern now gets even a lot more ingrained in the memories of its cult as it decorates beds, tables, partitions, and cakes, as well as a convertible auto.

conceptual artist max siedentopf directs and pictures gucci’s new campaigns

From thought to photographs

Siedentopf also labored on GUCCI x Important League Baseball™ as its photographer, idea visualizer, and director, impressed by the very well-worn baseball cap in Alessandro Michele’s wardrobe and a conception of an assemblage among the historic codes of the Property and people of various MLB groups for the Pre-Drop 2018 assortment.

A London-dependent multidisciplinary conceptual artist doing the job throughout video, pictures, sculpture, creative direction, and almost everything in-amongst, Siedentopf has worn several hats including currently being the founder of the artwork publication Normal and possessing been the innovative director of the creative company KesselsKramer, which was started in 1996 by the dutch artist Erik Kessels.

siedentopf is the campaigns’ director, thought visualizer, and photographer

The GG in Blue marketing campaign shows repetition and a timeless blend of blue and beige, at first from the ‘70s

singular monogram runs in the course of the marketing campaign

the versions and the monogram complementing

gucci’s monogram adorn the manufacturing which include a convertible auto