Grammy-winner John Legend launches new music and art NFT platform

Grammy-winner John Legend launches new music and art NFT platform

American singer-songwriter John Legend is solidifying his situation amid the ranks of famous people flocking

American singer-songwriter John Legend is solidifying his situation amid the ranks of famous people flocking to the globe of nonfungible tokens (NFTs), encouraging to launch a new NFT system for musicians and other entertainers.

The platform, referred to as OurSong, lets artists to tokenize and sell their work, awarding purchasers with privileges like entry to unreleased new music and private chatrooms.

“Absolutely everyone can now transform tales, new music, pictures and any kind of artwork into NFT trading cards termed Vibes,” the system states. “Vibes enable you to unlock special updates and access private chat communities in which you can meet like-minded other individuals.”

Legend will act as chief effect officer, tasked with attracting up-and-coming artists and their supporter bases.

In an job interview with Bloomberg, Legend stated that despite the fact that he spends most of his psychological energy considering about audio, he hopes the platform will support to hook up individuals.

“When I consider about what I want to do, I test to get involved with tasks that I assume will make the globe additional related.”

Very well identified names hooked up to the undertaking, together with the cofounder of electronic audio streaming services KKBOX, Chris Lin, who will serve as the new company’s CEO. Cofounder of the live video streaming platform Twitch, Kevin Lin, and founder of early-stage enterprise cash organization Cherubic Ventures, Matt Cheng, will also be joining the staff.

In accordance to Lin, the platform won’t require consumers to have a crypto wallet. According to the Terms of Support, you can only acquire Vibes with OurSongDollars (OSD). “You can deposit OSD in OurSong by acquiring it with a credit card, debit card, wire payment or USD Coin deposited in your wallet on Circle’s blockchain,” it states.

The musician and his co-founders did not offer any more financial information about the challenge.

This is not Legend’s 1st foray into the earth of NFTs. In May perhaps 2021, Legend was introduced as a associate of the “OneOf” NFT platform together with the likes of Doja Cat and Whitney Houston.

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He isn’t the very first movie star to dip his toes in the planet of NFTs and cryptocurrency possibly, even though most celebrities choose to mint their individual collection rather than creating an complete platform.

One particular notable exception is the Tremendous Bowl winner Tom Brady, who launched a sporting activities-concentrated NFT platform called “Autograph” in April 2021.

Though a lot of major names are keen to get included in the place — these types of as Paris Hilton, who recently introduced she would be dropping her 1st NFT assortment with Superplastic — some others aren’t so impressed.

Most not long ago, Kanye West dragged the NFT environment in an Instagram article, composing, “Do not question me to do a f*cking NFT.”