Lethbridge performing arts group ends bumpy yr on a excessive notice – Lethbridge
After launching an pressing fundraising marketing campaign to assist save its operations in southern Alberta, New West Theatre has ended 2022 with a well-attended manufacturing.
In keeping with inventive director Kelly Reay, the music comedy revue “Blockbuster” was a success with native audiences.
Working from Dec. 14 to 31, 2022, on the Yates Memorial Theatre, “Blockbuster” featured items from musicals like Hairspray and Grease, in addition to music by artists comparable to Johnny Money and Miley Cyrus.
“I stood on the stage each single night time of the present expressing how humbled that I used to be, that New West Theatre was, as a result of the group actually stepped up and I assume in a approach declared that (we’re) essential to the group,” he mentioned.
“We’re extremely grateful for the help.”
Whereas the corporate continues to be tallying the field workplace numbers, Reay advised International Information Monday their gross sales income targets have been exceeded by “a good quantity.”
This comes after the corporate put out a plea for monetary help in November, having overestimated group urge for food for a few its earlier productions and coping with quite a lot of monetary hardships comparable to stoppages from the COVID-19 pandemic.
Learn extra:
Monetary struggles impacting southern Alberta performing arts teams
In mid-December, the corporate simply exceeded its first fundraising benchmark by bringing in round $37,000.
The second section started within the new yr and can run via to the top of June as the corporate seems to make sure its future.
Reay hopes they will proceed this latest upward trajectory as they map out the subsequent few months.
“We’ve got quite a lot of initiatives deliberate for the subsequent six months. There can be not less than one fundraiser occasion which can be a cabaret-style efficiency that includes the New West Theatre ensemble,” Reay defined.
“Our (fundraising initiatives) discover can be out within the subsequent three to 4 weeks — you’ll have a greater sense of what we’re as much as.”
Section three will comply with in July, with the corporate’s whole purpose set at $150,000.
-With information from Erik Bay, International Information
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