In addition to running, for additional than 20 decades, Keith Sherman & Associates – a general public relations and advertising and marketing communications firm with its roots on Broadway – the founder and namesake of the organization is also a passionate art collector. In 2008, Sherman and his associate Roy Goldberg, a medical doctor and similarly avid aficionado and collector for a few a long time, recognized Helicline High-quality Artwork, specializing in 20th-century American and European modernist paintings, sculptures, and operates on paper, in the kinds of social realism, mural scientific studies, industrial landscapes, regionalism, abstraction, and additional.

In trying to keep with its mission to join persons with art, Helicline can take its name from the curved ramp that connected the Trylon and Perisphere buildings at New York’s 1939 World’s Honest – two monumental sculptures and entertainment venues the dimension of massive buildings. The topic of the gallery’s present-day electronic exhibition also would make a connection amongst Sherman’s two parts of expertise. You are going to Be Swell! You will Be Excellent! The Fantastic Art of General performance attributes three dozen functions depicting theater, film, dance, audio, and circus arts.

“While I have operated Helicline Good Artwork since 2008, my existence-lengthy get the job done has been, and proceeds to be, jogging a Occasions Square communications company. From working day one of my skilled existence, I have been functioning in enjoyment, mainly the theater, promoting two several hours of magic in a dim room. Some of these artists have been mates, even clients. Their work has good importance to me, and I believe it will resonate deeply with those people who adore entertainment and the arts. These is effective are great artwork,” said Sherman.

Showcased performs, established amongst the 1920s-1970s, involve paintings, costume and established design and style drawings, illustrations, photos, and sculpture from legendary Broadway displays, movies, dance, and a lot more. They incorporate: Hello there Dolly!, Cat on a Sizzling Tin Roof, My Truthful Woman, Cabaret, The King & I, Cabaret, On The City, Bye Bye Birdie, Working day and Night, and The Defiant Ones portraits of Josephine Baker and Carmen Miranda and works depicting dancers, film sets, performers, playwrights, audiences, backstage, and Occasions Sq..

Among the the artists represented are these internationally renowned modernists and legendary Tony Award-winning designers as Boris Aaronson, Leon Bibel, Cecil Beaton, Jean Chassaing, David Fredenthal, William Gropper, Al Hirschfeld, Roddy McDowall, Paul Meltsner, Jo Mielziner, Hugo Scheiber, Oliver Smith, Miles White, Freddy Whittop, Richard Whorf, and Louis Wolchonok.

You’ll Be Swell! You are going to Be Wonderful! is on the net by Wednesday August 31, 2022, on the Helicline Good Artwork web-site, artsy.web, and 1stDibs.com. The gallery, located in a non-public space in Midtown Manhattan, is also open by appointment. To timetable an in-human being pay a visit to, get in touch with (212) 204-8833, or e-mail [email protected]. The art on the web site signifies only a modest portion of Helicline’s available operates.


